Feb 17 2023
I have used Google Analytics for many years and it continues to evolve and take shape. In the world of digital marketing and website analytics, staying ahead of the game is crucial. With the advent of Google Analytics 4 (GA4), businesses and website owners have an opportunity to leverage advanced analytics capabilities, gain deeper insights …
Permanent link to this article: https://www.carlferrara.com/migrating-to-google-analytics-4-checklist/
Nov 07 2015
From day one, I have used Google Analytics, as it remains a powerful platform for site analysis. From conversion tracking to just getting a pulse on your site’s performance, it all works on all levels. This platform continues to evolve and their latest release of Google Tag Assistant Recording is the perfect companion for anyone …
Permanent link to this article: https://www.carlferrara.com/real-time-assistant-for-google-analytics/
Jun 20 2015
I love this quote: “Mobile is not about being quicker, but simply better.” It was was pulled from a recently discovered video that was powered by Google’s Unskippable Labs, which features Google’s latest series of experiments around mobile video advertising. Basically, they took Mountain Dew’s Kickstart “Come Alive” commercial and cut it three ways, including …
Permanent link to this article: https://www.carlferrara.com/the-essence-of-good-storytelling-on-mobile/
Jun 24 2014
Heard of photospheres? While the term may be new to you, you’ve probably seen them in Google Street views. They are basically 360 degree views, comprised of images that are stitched together (known as “photostitching”) enabling users to freely look up, down and all around to view the entire scene. Ideal for outdoor captures, photospheres …
Permanent link to this article: https://www.carlferrara.com/every-photo-sphere-tells-a-good-story/
Nov 14 2013
Looking to give your YouTube channel a boost for free? YouTube has answered the call with their latest advertising platform, aptly titled Fan Finder. Basically, owners upload their videos to their channel and can transform their video into a TrueVideo ad, the 5-second overlay ad on the video. From there, the viewer has the option …
Permanent link to this article: https://www.carlferrara.com/ready-for-your-5-second-masterpiece-youtubes-fan-finder-can-get-you-fans-for-free/
Jul 11 2013
Have you noticed that neat little sidebar on your search engine results page? This can be attributed to Google’s recent launch of their Knowledge Graph. This has stirred both concern and interest from end users and organizations. It also redefines SEO, and forces organizations to evaluate external sources, such as Wikipedia and Google+, as they …
Permanent link to this article: https://www.carlferrara.com/behind-googles-knowledge-graph-how-it-impacts-your-seo/
Jun 03 2013
I love Google Trends as it’s a real-time snapshot of the outside world. From sports and entertainment to science and politics, it’s all there. Recently, Google rolled out a new way to illustrate trending searches in real time. It’s a great way to see the top searches on Google. Here it is in action: What …
Permanent link to this article: https://www.carlferrara.com/see-the-latest-google-trends/
Mar 16 2013
“Server is not responding” is the one system-error message that can drive most site owners to hit the panic button and put them in a frenzy tailspin to find answers behind a downed server. Luckily, there are many tools to help monitor your hosted server and identify the health of your site. For many years, …
Permanent link to this article: https://www.carlferrara.com/is-my-site-up-and-running-top-3-tools-to-monitor-your-site/
Jul 04 2012
iGoogle Will Be Discontinued According to Google’s Official blog, iGoogle, the popular custom gadget-driven platform, enabling fans to get the latest in weather, news, mail and more is discontinuing in November, 2013. The official explanation from Google clearly indicates that iGoogle has run its course. “With modern apps that run on platforms like Chrome and …
Permanent link to this article: https://www.carlferrara.com/r-i-p-igoogle/
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